Wisconsin’s cranberry is an unmistakable grab at the global pallet, and although at times victim to overproduction, the cranberry industry has explored new international markets to help protect its commercial vulnerability. In 2014, the USDA estimated that Wisconsin’s cranberry harvest of 5.39 million barrels (approximately 100L) accounted for 60% of our nation’s total production of 8.57 million barrels. Cranberries are grown on 21,000 acres across 20 counties in Wisconsin; the sand and peat marshes in northern and central Wisconsin create ideal growing conditions. Investment in this native family industry represents eco-friendly, economic growth with great potential. The cranberry is a signature Wisconsin product that we can all taste.